WAKUKU ¡ Brand Background & Development Timeline
Wakuku is an original designer toy IP created by Shenzhen Letsvan Culture Co., Ltd. (Letsvan). Known for its limited-edition blind boxes, collectible cards, and unique 'wild child' character design, Wakuku quickly gained popularity among young collectors. With its playful yet rebellious aesthetic, Wakuku has become one of the most talked-about names in the global toy and blind box community.
WAKUKU & Letsvan: Brand Development Timeline
2020 â Brand Launch & IP Incubation
Wakuku was founded by Shenzhen Letsvan Culture, focusing on original toy design and IP development. The brand quickly gained traction among young trendsetters.
2022â2023 â The Birth of the Core IP
Under the leadership of founder Zhan Huiyu, Wakuku dolls featuring the signature 'rebel-cute' (rebellious yet adorable) image captured fansâ attention, becoming a rising star in the designer toy market.
December 2024 â Partnership with Yuehua Entertainment
Letsvan partnered with Yuehua Entertainment to expand Wakukuâs brand influence, exploring artist collaborations, celebrity endorsements, and cross-industry campaigns.
March 2025 â QSG (Quantum Song) Acquisition
QSG (NASDAQ: QSG) acquired 61% of Letsvanâs shares for RMB 235 million, becoming the controlling shareholder and accelerating Wakukuâs corporate growth.
April 2025 â Official Theme Song & Celebrity Promotion
The official Wakuku theme song, performed by a celebrity artist, was released online and reached over 100 million views, boosting brand visibility worldwide.
June 2025 â Full Acquisition by QSG
Quantum Song completed the purchase of all remaining shares, making Letsvan a wholly owned subsidiary and strengthening Wakukuâs position for global expansion.
2025 â Strategic Upgrade & Globalization
With QSGâs support, Wakuku launched pop-up stores, cross-over projects, and global fan events, continuing to build its presence in international toy and blind box markets.
About This Website
The Wakuku Community (this website) is independently created by fans and collectors. It serves as an information hub for Wakuku dolls, blind boxes, and brand history. We are not officially affiliated with Letsvan, Quantum Song (QSG), or Yuehua Entertainment.
The Story Has Just Begun
The world of Wakuku is still expanding. We will continue updating community news, character stories, and product releases. Join the Wakuku fandom and be part of the journey as the IP grows globally.